THE BILLBOARD HUNT

Edinburgh · 7 November to 4 December 2026

Spot it. Make it funny. Get paid.

Find one of our billboards, take the funniest photo you can and post it on Instagram. Up to £1,000 in Amazon gift cards goes to the funniest photos when the hunt ends.

Starts Saturday 7 November

Where are they?

Any new billboards are announced here the day before they go up.

  • Outside Murrayfield StadiumFrom Saturday 7 November

1. Make a Hunter account

Free. Use the Instagram username you’ll post from.

2. Add your entry

Posted it? Tag @callscovered and #CallsCoveredHunt, then paste the link here.

On Instagram, tap ··· on your post, then Copy link.

How it works

  1. Find a billboardAny CallsCovered billboard counts. Most are digital screens that rotate ads, so wait for ours to come round.
  2. Make it funnyPose with it, play with it, answer it.
  3. Post itA feed post or Reel from a public account, not a story. Tag @callscovered and add #CallsCoveredHunt.
  4. Add it herePaste the link above, and keep the post up for 90 days.

The prizes

£1,000

Up to £1,000 in Amazon gift cards for the funniest photos, and the winner becomes our cover.

Entries close Friday 4 December at 23:59. We’ll publish exactly how the pot is shared here before then, and announce the winners on Monday 7 December. Prizes are only awarded if the hunt gets at least 250 entries.

Stay safe. Never stand in the road, stop traffic, climb anything or go onto private land for a photo. Entries that look unsafe are disqualified.

UK residents aged 18 and over, free to enter. Full terms and conditions. This promotion is not sponsored, endorsed or administered by, or associated with, Instagram. Amazon.co.uk is not a sponsor of this promotion.