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CallsCovered

Billboard Hunt terms

LAST UPDATED 28 OCTOBER 2026

These terms cover The Billboard Hunt, a photo competition run by CallsCovered on Instagram. By entering, you agree to them. In short: UK, 18 and over, free to enter, runs for four weeks from 7 November to 4 December 2026, up to £1,000 in Amazon gift cards for the funniest photos, and prizes are only awarded if the hunt gets at least 250 valid entries.

1. Promoter

1.1 The promoter is CallsCovered, based in Edinburgh, Scotland (“we”, “us”). Contact us about the competition at hello@callscovered.ai.

1.2 This promotion is not sponsored, endorsed or administered by, or associated with, Instagram or Meta. By entering you release Instagram and Meta from any responsibility for it. Questions go to us, not to Instagram.

2. Who can enter

2.1 The competition is open to residents of the United Kingdom aged 18 or over.

2.2 It is not open to anyone who works for CallsCovered, the independent judge, anyone else involved in running the competition, or their immediate families.

2.3 Entry is free. No purchase is needed.

3. Dates

3.1 The competition opens at 00:00 on Saturday 7 November 2026 and closes at 23:59 on Friday 4 December 2026, UK time. Posts made outside those times are not entries.

3.2 The first billboard is outside Murrayfield Stadium, Edinburgh, from Saturday 7 November 2026. We may add further billboards during the promotion, and will publish each new location at callscovered.ai/hunt and on @callscovered the day before it goes up. A photo with any CallsCovered billboard counts.

3.3 Winners will be announced on Monday 7 December 2026.

4. How to enter

4.1 To enter, while the competition is open:

4.2 Your post must stay up and public for at least 90 days from the day you post it.

4.3 You may enter as many times as you like, up to 20 entries a week, but you can win at most one prize.

4.4 We are not responsible for entries we cannot see, for example because the account is private, the tag or hashtag is missing, or the link was not added at callscovered.ai/hunt.

5. What your photo must be

5.1 Your entry must be your own original work, taken during the competition, and the billboard in it must be real. Filters and light edits are fine.

5.2 Everyone who can be identified in your entry must be happy to appear in it and to have it shared by us. If anyone in it is under 18, you must have their parent’s or guardian’s permission.

5.3 Your entry must not be offensive, discriminatory, sexually explicit, defamatory, or infringe anyone else’s rights, and must not show anything illegal or dangerous.

5.4 Do not stand in the road, stop or distract traffic, climb, touch or damage a billboard or its structure, or go onto private land. We will disqualify any entry that appears to break this rule.

5.5 We may disqualify any entry, or any entrant, that does not meet these terms or that we reasonably believe has been entered unfairly, for example using fake accounts or someone else’s post.

6. Judging

6.1 After the competition closes, winners are chosen by a panel made up of members of the CallsCovered team and at least one independent judge who has no connection with CallsCovered.

6.2 The panel judges every valid entry on how funny it is, how original it is, and how well it uses the billboard, and ranks the best in order.

6.3 The panel’s decision is final. We will not enter into correspondence about it, but we will explain how judging works if you ask.

7. Prizes

7.1 The prize pot is up to £1,000 in Amazon.co.uk gift cards, shared between the funniest entries as ranked by the panel.

7.2 We will publish exactly how the pot is shared (the number of prizes and the value of each) on callscovered.ai/hunt and on @callscovered before the competition closes on Friday 4 December 2026.

7.3 Minimum entries. Prizes are only awarded if the competition receives at least 250 valid entries in total. If it receives fewer, no prizes are awarded, and we will say so on Monday 7 December 2026.

7.4 The winning photo will also be used as the cover image on our Instagram and on callscovered.ai/hunt.

7.5 Gift cards are sent by email as digital codes to the email address on your Hunter account, within 14 days of you replying to confirm your win.

7.6 Prizes are not transferable and there is no cash alternative. If a prize becomes unavailable for reasons beyond our control, we will replace it with one of equal or greater value.

7.7 Amazon.co.uk is not a sponsor of this promotion. Amazon.co.uk Gift Cards may be redeemed on the Amazon.co.uk website towards the purchase of eligible products listed in its online catalogue and sold by Amazon.co.uk or any other seller selling through Amazon.co.uk. Gift Cards cannot be reloaded, resold, transferred for value, redeemed for cash or applied to any other account. Amazon.co.uk is not responsible if a Gift Card is lost, stolen, destroyed or used without permission. See www.amazon.co.uk/gc-legal for complete terms and conditions. Gift Cards are issued by Amazon EU S.à r.l. All Amazon ®, ™ & © are IP of Amazon.com, Inc. or its affiliates.

8. Winners

8.1 We will announce the winners on our Instagram stories on Monday 7 December 2026, and contact them by Instagram direct message from @callscovered and by email.

8.2 Winners must reply within 7 days to confirm. If a winner does not reply, is not eligible or has removed their entry, the prize goes to the next-ranked entry.

8.3 We will only ever contact winners from @callscovered and hello@callscovered.ai. We will never ask you for a password, bank details or any payment.

8.4 We will publish winners’ Instagram usernames. You can ask us for the first name and county of any winner by emailing us by 7 January 2027. Winners who object to their details being published or shared can tell us when they confirm.

9. Using your photo

9.1 You keep the copyright in your entry.

9.2 By entering, you give us a free, non-exclusive licence to repost, share and show your entry, with credit to your Instagram username, on our social media, our website and in material about the competition, for two years from the date you post it.

9.3 We will ask your separate permission before using your entry in any paid advertising.

10. Your data

10.1 We use the details you give us (your name, email address and Instagram username) only to run the competition: to check entries, contact winners and send prizes. We do not sell them or use them for marketing unless you separately agree.

10.2 We keep these details until 12 months after the competition closes, then delete them, unless we need to keep something longer to resolve a dispute. You can ask us to delete your details at any time by emailing hello@callscovered.ai, though we cannot then send you a prize. Our privacy notice explains your rights.

11. General

11.1 We may change, pause or cancel the competition only if something beyond our reasonable control makes it necessary. If we do, we will post the change on this page and on @callscovered as soon as we can.

11.2 We are not responsible for any loss or damage arising from entering the competition or using a prize, except where the law does not allow us to limit our responsibility, such as for death or personal injury caused by our negligence.

11.3 These terms are governed by the law of Scotland, and the Scottish courts have jurisdiction, but you may also bring proceedings in the courts of the part of the UK where you live.