Conversion tracking
Shows which of your ads bring real customers, by reporting the bookings and enquiries your receptionist wins.
What it does
- Each booking is reported to Google Analytics and Meta as a conversion, and each enquiry as a lead.
- Give a booking a value and your ad platforms can weigh bookings against clicks.
- Google receives no personal details. Meta receives only a scrambled (hashed) phone number, which is how it matches people.
Works with
- Google Analytics 4
- Google Ads, through Analytics
- Meta: Facebook and Instagram ads
Setting it up
Paste your Analytics measurement ID and API secret, or your Meta dataset ID and access token.
Not available to healthcare businesses, such as dental, medical, physio, pharmacy or therapy practices: a booking with them reveals health information. Mention advertising measurement in your privacy notice before switching it on.
Set up around how your business works. If you need it to do more, one of our developers can build that for you. Arrange a call ›